What’s a Zap?

Roles: Direction, Animation, Design & Copywriting

I had the pleasure of directing “What’s a Zap?”, one of multiple motion and design system explorations created by Hobbes for Zapier. In addition to directing design, motion and audio, I worked closely with our incredible team, writing the script, designing frames, and animating scenes. The video aims to demystify Zapier’s core product, as well as the terminology associated with it.